The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It


This is one of the few books you must read if you want to go into business. It’s called The E-Myth because it addresses the entrepreneurial myth. The book starts off by telling you what a business is not. Having done so, the book goes on to tell you what a successful business is all about.
In a nutshell, a successful business is all about systems. A systems-based business is neither beholden to individuals nor at the mercy of their personalities and quirks. It is capable of running on its own without its owner having to be present.
An owner who cannot afford to be away from his business is merely a self-employed person. An employee sells time. A self-employed mere buys a job to work in. A real business owner works on the business rather than in it. The book adopts the concept of a franchise as the ultimate objective of all business owners. By aiming to be a franchise in any business you do, you will be reminded of the need to systematize every facet of your business.
If you are an employee, have little or no prior experience in business, but are keen to start your own business, you would do well to read this book. There are a lot of things that you should know before taking the plunge. This book will save you a whole lot of heartache and unnecessary aggravation.


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